Digital Strategy for Reaching Young Adults

Created as part of my role as Digital Strategist, Social Media + Big Data, for the North American Division of Seventh-day Adventists.

Introduction

Humanity has been asking existential questions forever. We’re wired for purpose, constantly seeking to answer the big question, “Why?” Although a record-breaking number of believers are leaving brick-and-mortar churches in America, every month, over 100,000 people go on Google and type into the search bar, “Is God Real?” Countless others search for Bible study tools. Our neighbors are asking Siri, not a pastor, “What happens after death?” or profoundly, “What is faith?” The world is going digital, but should the church? The answer is that the gospel should go to all the world, using whatever tools and gifts we have. The eyes of people are on screens, especially the youth. The church must be equipped to go where people’s attention is focused—to be in the world, but not of it. In this free handbook, we’ll demonstrate how to use social media networks for ministry and evangelize to young adults ages 18−30.

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